Gorenje launches Ora-Ïto in the East
Istanbul’s Çiragan Palace played host mid-May to Gorenje’s launch of its new Gorenje Ora-Ïto Collection. The event, attended by guests from some 30 countries, including Miss Slovenia, Iris Mulej – herself a fashion stylist and designer – also celebrated the recent opening of Gorenje’s Turkish subsidiary Gorenje Istanbul, Ltd., founded last year.
The collection comprises a series of refrigerators/freezers, multifunctional ovens, glass-ceramic and induction hobs, hoods, and decorative panels for microwaves and dishwashers, distinctive for their uniform appearance of front panels which are entirely covered in black glass, and handles made of brushed aluminium, either natural or black.
Together with celebrity designer Ora-Ïto, who dubs his design style simplexity – the combination of simplicity and complexity – Gorenje has launched a new trend in the design of the kitchens of tomorrow. “I am convinced that these appliances represent today the classic of tomorrow’s kitchens”, says Ïto.









