“Buy 3 for the price of 2″ is a marketing trick that persuades people to buy bigger-sized packs also when we are talking about food. The results of overeating are obvious: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources, over production, etc.

The innovative solution with a series of playful food packages by Tithi Kutchamuch helps focus on the eating experience rather than the actual amount we are eating.As you see on the images, his design creates illusions in order to make packs look bigger but actually they contain less food.